How To Write A Press Release - Forbes.
You shouldn’t write a press release. Include substantive quotes. No vapid “vanity” quotes, please. Provide compelling and catchy quotes that give additional information or anecdotes about your new product or service. Be concise. Brevity is a virtue. Keep the press release to one page if at all possible. Get to the point and get out.
A press release, also known as a news release, is a written statement distributed to the media.A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel promotions, awards, news products and services, sales.
Professional writers follow a few best practices to write an outstanding press release. What are these best practices? Let’s dive into the details. Best practices to follow while writing a perfect press release. The first thing you need to have in order to write a perfect press release is something newsworthy.
How you write your press release is not the only consideration in getting your company news noticed. When and how your business chooses to release what they perceive to be valuable information is a principal factor in an effective public relations strategy.
How to Write an Effective Press Release 1. A press release is brief and highlights an important event, decision, or piece of information. The first paragraph of a press release should include who, what, when, where, why and sometimes how. Make verbs active and the subject concrete, for example. Cover the most important facts first and follow.
A well-written press release can be an effective way to get free publicity for your company's product or service. Read our 8 top tips on how to write a press release that will catch the eye of the media.
How to Write a Press Release. As we now know, practically everyone and their dog possesses the capacity to (on some level) write, publish and distribute a press release. We have also come to understand that there is such a thing as a press release that may never actually reach the press.